Danil Zabelin
Product design • Identity • Communication design
This is a version of the site for AI agents and search engines: everything on dzabelin.com in plain text.
About
I’m Danil — a designer, musician and artist.
Right now I’m building WB Space (https://wbspace.wb.ru/) and WB Travel (https://www.wildberries.ru/travel) for Wildberries. Before that I redesigned Practicum (https://tripleten.com/) for the US, and even earlier I crafted brand identities at Embacy (https://embacy.io/).
All this time I’ve been helping startups, making art and having fun.
Multidisciplinary designer with experience in product and communication design.
I hold a master’s degree in Art Direction from HSE University. I’ve worked at several agencies, creating identities for international tech brands, and in in-house design teams, where I worked on communication and product design.
I love what I do. I mostly work in Figma, know the Adobe suite and model in Blender 3D. Beyond that, I make a lot of art: I have a background in architecture, write electronic music in the evenings and paint.
Contacts
- Telegram: @zabelin96
- E-mail: d.zabelin96@gmail.com
- Instagram: @ural_tools
- Behance: behance.net/danil_zabelin
CV
Experience
- Wildberries — Product / Communication designer, May, 2024 — Present. Worked on a platform for open ML and DS competitions, built the Wildberries ML brand, developed the brand’s internal and external communications and designed meetups.
- TripleTen (ex. Practicum by Yandex USA) — Communication / Product designer, Aug, 2022 — May, 2024. Together with the art director, developed the identity for the company’s new brand and grew its external and internal communications. Created marketing materials and worked on the mobile app.
- Embacy — Middle Brand designer, Oct, 2021 — Feb, 2022. Developed brand identities for international tech startups, from research to brand book.
- Redin design — Junior designer, Jun, 2021 — Oct, 2023. Supported Procter & Gamble products with design, laid out print materials and digital banners.
Works
- OUT:SIDE: Identity for a workation tour company, 2025
- Letter "Д": Type experiment, 2025
- Spoons: Practice identity for a premium cutlery brand
- Achievement: Badge for ML competition winners on the WB Space platform, 2024
- Identity for WORKNOMORE: A company that rents out robots for events, 2026
- Identity for WORKNOMORE: A company that rents out robots for events, 2026
- Letter "Ё": Type experiment, 2025
- Landing page for WORKNOMORE: A company that rents out robots for events, 2026
- Competition cover: A die from the cover library for ML competitions on the WB Space platform for Wildberries, 2025
- WB Space mascot: Mascot for an ML learning platform for Wildberries, 2024
- TripleTen banner: A banner with funny animals from a TripleTen ad campaign for Meta
- Letter "О": Type experiment, 2025
- Man on a chair: Acrylic and spray paint on canvas, 2026
- Woman with a cigarette: Pen and acrylic marker, A4, 2026
- Portrait: Alcohol markers on paper, A5, 2026
- Landscape: A mountain landscape on a garage in Armenia. Acrylic and spray paint on a garage, 2026
- Synapsis typeface: Communication typeface for the WB Space ML competition platform, 2025
- WORKNOMORE: Logo option for a company that rents out robots for events, 2026
- Tools: 2026
- Letter "А": Type experiment, 2025
- Podcast cover: Podcast cover for the TripleTen app and social media, 2023
- TripleTen banner: An experiment with big numbers that performed well on Meta platforms, 2023
- TripleTen illustration: 2023
- Abstraction: 2026
- URAL 343: Poster, 2025
- TripleTen app: Cross-platform app with learning courses
- Course card: A course card on the TripleTen main landing page, 2023
- Sphere: Virtual currency for a gaming service, 2023
- Letter "Т": Type experiment, 2025
- 90's Theory: Identity for a music band, 2022